Click Road helps businesses get found in Google and ChatGPT, turn enquiries into customers and reduce repetitive admin. We connect SEO and AEO with digital marketing, AI-assisted replies, CRM systems and automated follow-up.
Click Road is a member of the OpenAI Partner Network, with hands-on experience across search marketing, AI implementation and sales systems. We bring those disciplines together around your business.
We help businesses attract the right customers through Google Ads, Meta Ads, SEO, AI search optimisation and Google Business Profile management, then build the CRM, automation and AI systems needed to respond faster, follow up properly and operate more efficiently.
The result is a connected growth system rather than a collection of disconnected marketing campaigns and software subscriptions.
Marketing, sales systems and automation built to work together.
Generate qualified enquiries through Google Ads, Meta Ads, conversion-focused landing pages and better lead journeys.
Explore Digital Marketing →Help customers discover and choose your business in Google and ChatGPT through SEO, answer engine optimisation, useful service content and real project evidence.
Explore ChatGPT SEO & AI Visibility →Improve your visibility in Google Maps through profile optimisation, local SEO, reviews, services, content and location relevance.
Explore Local Search →Turn scattered enquiries, spreadsheets and inboxes into a structured sales system with pipelines, follow-up and reporting.
Explore CRM Systems →Connect your website, CRM, accounting, forms and operational software using Zapier, APIs and custom workflows.
Explore Automation →Use AI to qualify leads, handle enquiries, automate communication, process information and even answer business phone calls.
Explore AI Automation →Your Google Ads agency shouldn't ignore what happens to a lead after the click. Your CRM consultant shouldn't ignore where the leads come from. And your automation shouldn't make an already-broken process faster.
We look at the entire customer and operational journey.
How we help businesses improve lead generation, sales and day-to-day operations.
Faster lead responses with less manual routing
The challenge: New enquiries were not being answered quickly enough, and manually routing leads to the right sales representative created extra administration.
What we built: We built an improved enquiry form with logic that routes each lead to the correct sales representative. AI sends a personalised qualifying email, and the enquiry details are added to the CRM.
The outcome: Faster responses, more qualified leads and less administrative cost, helping the team respond before competitors.
A connected sales operation in monday.com
The challenge: A complex sales process relied on spreadsheets with limited access, paper diaries and minimal ongoing customer engagement, slowing the team down.
What we built: We moved the business into monday.com and connected workflows using Zapier. The sales process now includes six to eight automated touchpoints, with AI agents researching leads.
The outcome: Twelve months on, Steinbok achieved record sales, with clearer dashboards and reporting and more efficient sales and operations teams.
Restoring local search visibility after a website rebuild
The challenge: A recent website rebuild prioritised visual appeal over SEO and AEO, and the business lost its local rankings. It also needed ongoing social media support.
What we built: Our technical website rebuild restored local rankings within 30 days. We continued SEO, AI search optimisation and Google Business Profile development, alongside in-house marketing and social media management.
The outcome: More visibility, more leads and a better connected marketing system, including first-place visibility in Google and ChatGPT for targeted local searches.
Lead generation built for a husband-and-wife team
The challenge: The business had no established online presence, needed leads quickly and had limited capacity for administration.
What we built: We refreshed the website, optimised the Google Business Profile and built a dedicated Google Ads landing page with a custom enquiry form. AI enquiry responses, SMS follow-ups and a custom CRM app connect the sales process.
The outcome: Qualified leads, automatic follow-ups and a clear sales pipeline without extra administration. Google Ads delivered more results while running at 15% of competitors’ budgets.
We implement and integrate the platforms behind modern sales, operations and automation.
Custom CRM, work management, dashboards, projects, sales systems and workflow automation.
monday.com Implementation →
Connect your software, eliminate repetitive tasks and create automated workflows across your business.
Zapier Automation →We map how you currently generate leads, sell, communicate and operate.
We identify where marketing, automation or technology will create the greatest return.
We implement the campaigns, CRM systems, integrations and workflows.
We measure what works and continue improving performance as the business grows.
Click Road is a digital marketing and business automation company based in Tuggerah on the NSW Central Coast.
We work with businesses throughout the Central Coast, Sydney, Newcastle, the Hunter Region and across Australia, helping them improve Google visibility, digital advertising, sales systems, CRM workflows and business automation.
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